The launch of Red Equipment’s Future Series paddle boards was led by me from concept through to delivery. The project combined controlled studio stills with a large-scale location shoot, designed to showcase both the technical detail and performance of the range.

I hired a dedicated studio to produce the product imagery, then planned and directed the main photo and video shoot on Vancouver Island, Canada. Working closely with photographers and filmmakers on location, the focus was on capturing the boards in their natural environment, creating a cohesive set of assets that could support the launch across digital, social and campaign channels.