The launch of Red Equipment’s kids changing robe was developed and delivered end to end by me. The campaign brought together a playful studio shoot, custom illustrations, and a lifestyle shoot capturing both stills and video.

The creative idea was centred around childhood adventure. Exploring what kids get up to when left to their own devices, where their curiosity takes them, and how imagination shapes the worlds they create. The aim was to capture the energy, freedom and sense of discovery that sits at the heart of the product.