Point of sale design is where my career began. My first role involved designing retail POS units for brands such as Tesco, ASDA and Kellogg’s, developing concepts that had to work visually while also standing up in a physical retail environment. Working closely with structural designers gave me a clear understanding of what was possible in production, which meant I could present fully realised 3D visuals created in Cinema 4D with confidence that the ideas could be built exactly as shown.